Retailer’s Country Mile program honors everyday actions that make a difference for neighbors, customers and animals across the country and bring the Company’s Mission and Values to life
BRENTWOOD, Tenn.--(BUSINESS WIRE)--
Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States (the “Company”), is celebrating 10 years of its Country Mile recognition program by honoring a record 20 Team Members whose everyday actions make a difference for customers, communities and animals. The honorees were recognized in early March during the Company’s Annual Sales Meeting across stores, distribution centers, the Store Support Center (SSC), field activity support team (FAST) and Petsense locations.
20 Team Members were recognized in early March during Tractor Supply Company’s Annual Sales Meeting.
“For more than 85 years, Tractor Supply has been rooted in serving our customers, our communities and each other,” said Melissa Kersey, Executive Vice President, Chief Human Resources Officer of Tractor Supply. “The Country Mile program recognizes the everyday moments that define who we are—whether it’s staying late to get the job done, helping a neighbor in need or stepping up for a community after a storm. It’s a simple but meaningful way we recognize our Team Members, and 10 years in, it continues to grow because those actions happen every day across our stores and teams.”
Team Members at every level can award colleagues who go above and beyond a “Going the Country Mile” badge. Those daily nominations get narrowed into monthly and quarterly winners, with a select group recognized as annual winners. These individuals receive a special invitation to the Annual Sales Meeting in Nashville, a financial award, a personalized plaque, a recognition ceremony and more.
The Power of Peer Recognition
Tractor Supply first established its Country Mile Recognition Program in 2015 following an internal Team Member survey. Team Members identified a need to develop companywide recognition. In response, a cross-functional team designed the Going the Country Mile program with the goal of recognition, not prizes. Further, that recognition would come from peers, which has been shown to have greater impact and engagement than top-down recognition.
The program has been designed to serve as a formal platform to celebrate the informal ways Tractor Supply Team Members embody the Company’s distinctive culture.
A Decade of Growth
On September 1, 2015, Team Members began awarding Country Mile badges to colleagues, nominating 25,000 individuals in only four months. During that year’s Annual Sales Meeting, the Company recognized 11 winners for efforts that included shopping for a disabled customer, changing a tire for an elderly individual, consistently serving as a resource for fellow Team Members throughout the district and more. Winners represented the Company’s nine regions, one distribution center and the SSC.
Ten years later, Tractor Supply’s winners represent 15 regions and several new areas of the business. In 2025, Team Members awarded more than 750,000 daily badges, an increase of 100,000 over 2024. While the program's growth is reflective of the Company’s, individual Team Members are more committed to the Company’s Mission and Values than ever and are recognizing each other for it more and more every year.
A Distinguished Group for a Milestone Year
As the only “prize” for daily Going the Country Mile badges is recognition, the actions it celebrates are genuine. The efforts are truly about helping others and upholding Tractor Supply’s Values that include Respect, Communication, Development, Teamwork, Accountability, Ethics and a Winning Attitude. Of the 20 Country Mile Annual Award Winners in 2025, eight provided invaluable product support, four took actions that saved lives and three demonstrated unwavering compassion for animals.
The members of the 10th anniversary class of Going the Country Mile Annual Award Winners are:
- Mitchell McNatt – Sulphur Springs, TX
- Louise Vella – Bath, NY
- Luke Vietmeier – Ebensburg, PA
- Kaley Clouse - New Castle, IN
- Odessa Harrington – Wellington, OH
- Adeline Grigsby – Fayetteville, TN
- Caroline Komar - Antioch, IL
- Tyler Mayernick - Norco, CA
- Troy Bronts - Junction, TX
- Garry Blair - Douglas, GA
- Carey Luthi - Marion, SC
- Kyla Tindall - Elizabethtown, KY
- Joe Sbragia - Canon City, CO
- Kristine Lindholt - Olathe, KS
- April Connor - Mebane, NC
- LaShanda "Shawn" Brown - Macon, GA Distribution Center
- Joshua Dilmore - Adkins, TX FAST team
- Tia Scott – SSC
- Haylee Merrill – Brookhaven, MS Petsense
- Mary Ahrens – Murfreesboro, TN Petsense
Beyond its Country Mile program, Tractor Supply supports its Team Members through comprehensive benefits, rewards, recognition and opportunity. The Company was named one of America’s Most Admired Workplaces 2026 by Newsweek and has been Great Place to Work Certified for six consecutive years.
To learn more about Total Rewards and explore career opportunities at Tractor Supply, visit TractorSupply.com/careers or follow @WorkAtTractorSupply on Instagram and TikTok.
About Tractor Supply Company
For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet and animal pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.
As of December 27, 2025, the Company operated 2,395 Tractor Supply stores in 49 states and 207 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.
Source: Tractor Supply Company