Privacy Policy

Last Updated: February 19, 2025

Welcome to Tractor Supply Company. This Corporate Privacy Policy describes how Tractor Supply Company and/or its affiliated and subsidiary companies (collectively "Tractor Supply” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes your personal information. This Privacy Policy also describes the rights and choices you may have with respect to your personal information, and how to assert those rights.

By accessing, visiting, or using our Services (as defined below), you acknowledge this Privacy Policy and agree to our Terms and Conditions (“Terms”). If you are not comfortable with any part of this Privacy Policy or do not agree with the Terms, please immediately discontinue access or use of our Services.

We may make changes to this Privacy Policy from time to time and will post the date it was last updated at the top of this Privacy Policy. Any changes to this Privacy Policy will become effective on the “Last Updated” date indicated above. We will provide additional notice to you if we make changes to the Privacy Policy that materially affect your privacy rights.

We may also provide “just-in-time” disclosure or additional information about our information collection, use, and sharing practices for specific instances. These notices may supplement or clarify our privacy practices or provide you with additional choices about how we process your personal information.

For further information on how we process your personal information, please use the links below to jump to the listed section:

1. Scope and Applicability
2. Personal Information Collected
3. Why and How We Use Your Information
4. When We Disclose Your Information
5. Cookies and Similar Tracking Technologies
6. Security and Retention
7. Third Party Links
8. Children’s Privacy
9. Your Choices
10. Privacy Rights
11. Additional Notice to California Residents
12. How To Contact Us

1.  Scope and Applicability

This Privacy Policy applies to all personal information that Tractor Supply collects during any written, electronic, and oral communications online or offline when you:

• interact with our corporate website at https://corporate.tractorsupply.com/, our investors relation website at https://ir.tractorsupply.com/, and any pages, features or content that links to this Privacy Policy (collectively, the “Site(s)”);
• interact with us through any of our activities related to Tractor Supply, such as when you provide your information in person at our forums or conferences, or while contacting use via calls (“Event(s)”); or
• otherwise engage our products or services that links to this Privacy Policy (collectively, including the Site(s), and Event(s), the “Service(s)”).

Customers. This Privacy Policy does not apply to the personal information we collect from customers, consumers, or individuals who purchase products or services from Tractor Supply. Please see our Consumer Privacy Policy.

Job Applicants. This Privacy Policy does not apply to the personal information we collect from job applicants. If you are applying for a job with us, please see our Applicant Privacy Policy.

Vendors, Suppliers and Business Customers. This Privacy Policy does not apply to the personal information we collect from employees or representatives of our existing and prospective business clients, suppliers, service providers, agents, consultants, advisors, business partners, investors, or other individuals acting in a commercial context. Please see our Vendor Privacy Policy for more details.

2.  Personal Information Collected

We collect certain personal information about you and your use of our Services, including when you visit and interact with our Sites or when you interact with us through other Events. Personal information is any information that relates to you, identifies you personally, or could be used to identify you. The definition of personal information (used interchangeably with “personal data”) depends on the applicable law based on your physical location. Only the definition that applies to your physical location will apply to you under this Privacy Policy. The personal information that we collect generally falls into two primary categories: (1) information you voluntarily provide to us, and (2) information we collect from you automatically.

Information You Voluntarily Provide. We, or service providers that assist us in providing, maintaining, and operating our Services, may collect the following types of personal information from you:

• Email Alerts. When you sign up for our email alerts to receive Tractor Supply press releases, we may collect your email address.
• Support and Investor Relations. When you engage with our brands’ support team, including our investor relations office, we may collect records, copies of your correspondence (including email addresses), or additional information you choose to share with us.
• Feedback or Surveys. We may provide you the opportunity to participate in surveys or provide feedback about your experience. If you participate, we may request certain personal information from you, typically including contact information (such as name and email address). Participation in these surveys is entirely voluntary. We use this information to improve our services and product offerings.

Information We Automatically Collect. To the extent permitted under applicable law, we may automatically collect certain types of personal information about you when you use or interact with the Sites.

• Usage Data. When you browse our Sites, we automatically collect log data such as your web request, Internet Protocol (“IP”) address, browser type, domain names, referring and exit pages and URLs, pages viewed and the order of these page views, the date and time you access our servers, and other diagnostic data.
• Device Information. When you use your desktop or mobile devices to access our Services, we may be able to identify your device’s unique device identifier, MAC address, operating system, and your mobile device’s advertising ID.
• Location Information. When you use our Services, we may infer the generic physical location and geographic regions of your device from your Wi-Fi, Bluetooth and other device settings. For example, your IP address may indicate your general geographic region. Upon your permission, we may collect your mobile device’s precise geo-location to find the closest property near you. You may choose not to share your location details with us by adjusting your mobile or desktop device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.

3.  Why and How We Use Your Information

We may process your personal information in connection with any of the following:

1. To Operate and Administer Our Services. We may use your personal information to maintain our investor relationship and provide you periodic briefings on the business and other financial, stock, governance and other disclosures required under the law.
2. To Provide Support or Respond to You. We collect any information that you provide to us when you contact us to respond to your inquiries and to fulfill your requests. Without your personal information, we cannot respond to you or ensure your continued use and satisfaction of the Services.
3. To Provide You with Service-Related Communications. We may send you administrative or shareholder account-related information to you, for example, privacy policy and terms updates, security updates, reminder for an upcoming event you registered. Service-related communications are not promotional in nature. You may not be able to unsubscribe from certain service-related communications, otherwise you may miss important developments relating to the Services.
4. To Provide Marketing Communications. Subject to your marketing preferences (which may include consent to marketing under applicable law), sending you email alerts or marketing communications we believe may interest you, for our own products and services in accordance with applicable law.
5. To Research and Develop Our Services. We may process your personal information and derive analytical and statistical data to better understand the way you use and interact with our Services, including by carrying out data analysis, audits, fraud monitoring and prevention, internal quality assurance, developing new products, enhancing, improving or modifying our Services, identifying usage trends, auditing use and functionality of our Services, determining the effectiveness of our promotional campaigns, and operating and expanding our business activities.
6. To Facilitate Corporate Acquisitions, Mergers and Transactions. We may process any information regarding your account and your use of our Services as is necessary in the context of corporate acquisitions, mergers, or other corporate transactions.
7. To Enforce Compliance with Our Terms, Agreements and Policies. When you access or use our Services, you are bound to our Terms. We may process your personal information when actively monitoring, investigating, preventing, and mitigating any alleged or actual prohibited, illicit, or illegal activities on our Services. We may also process your personal information to investigate, prevent or mitigate violations of our internal terms, agreements, or policies; enforce our agreements with third parties; recover payments due to us; and protect our and others’ rights, privacy, safety, or property.
8. To Ensure the Security of the Services. We may process your personal information to combat spam, malware, malicious activities, or security risks; improve and enforce our security measures; and to monitor and verify your identity so that unauthorized users do not gain access to your information.
9. To Maintain Legal and Regulatory Compliance. Our Services are subject to certain laws and regulations which may require us to process your personal information. For example, we process your personal information to pay our taxes, to fulfill our business obligations, or as necessary to manage risk as required under applicable law, or to respond to requests by judicial process or governmental agencies.

4.  When We Disclose Your Information

We may disclose your information as follows: 

1. Within Our Corporate Group. We may disclose some or all of your personal information with our subsidiaries and corporate affiliates, joint ventures, or other companies under common control with us for the purposes described in this Privacy Policy unless otherwise prohibited by applicable law.
2. Vendors and Service Providers. We may disclose personal information to vendors, service providers, contractors, professional advisors, and other entities that need this information to provide services to us, such as: assisting us in e-commerce operations; managing a database of customer information; hosting the Sites; designing and/or operating the Sites’ features; tracking the Sites’ activities and analytics; enabling us to send you special offers or perform other administrative services; delivery and shipping; operating our Customer Solutions Centers; allowing you to participate in live chat on the Site; and other services designed to assist us in maximizing our business potential. These service providers may have access to or process your personal information only for the purpose of providing services to us.
3. As Necessary to Comply with Our Legal Obligations.We may disclose your personal information law enforcement authorities, government or public agencies or officials, regulators, and/or to any other person or entity having appropriate legal authority or justification for receipt of your information if we believe in good faith that doing so is necessary or appropriate to: (i) protect or defend the rights, safety or property of Tractor Supply or third parties (including through the enforcement of this Privacy Policy, and other applicable agreements and policies); or (ii) comply with legal and regulatory obligations (e.g., pursuant to law enforcement inquiries, subpoenas, or court orders)
4. As Part of a Corporate Transaction. We also reserve the right to disclose and transfer all such information: (i) to a subsequent owner, co-owner, or operator of the Sites and/or our Stores; or (ii) in connection with a merger, consolidation, restructuring, the sale of substantially all our interests and/or assets, or other corporate change, including during the course of any due diligence process.

5.  Cookies and Similar Tracking Technologies

We and our service providers may automatically collect information from you when you use the Sites using “cookies” and other tracking technologies to help us customize your experience and better manage content on our Sites, including to: (a) analyze our web traffic using an analytics package; (b) identify whether you already visited any of our affiliated websites; (c) store information about your preferences (e.g., cookie preference); and (d) to recognize when you return to our Site. 

Cookies are small amounts of data that are stored within your computer’s Internet browser and that are accessed and recorded by the website that you visit so that they can recognize the same browser navigating online at a later time. Information that may be collected by cookies when you use the Sites may include, without limitation: the pages you visit within the Sites; the date and time of your visit to the Sites; the amount of time you spend using the Sites; the IP address used to connect your computer to the Internet; and/or your computer and connection information such as your browser type and version, operating system and platform. 

6.  Security and Retention

We take reasonable steps to use appropriate physical, technical and organizational measures to help safeguard your personal information from loss, misuse, unauthorized access or disclosure, alteration or destruction. Unfortunately, no security system is 100% secure, thus we cannot ensure the security of all information you provide to us via the Services.

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. We will cease to retain your personal information or remove the means by which the personal information can be associated with you as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal information was collected and is no longer necessary for legal or business purposes. If you wish to cancel your account or request that we no longer use your information to provide you services, we may still retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

7.  Third Party Links

The Services may have links to other websites that are not operated by us. We have no control over how these third-party websites may collect your information and no liability for the practices, policies and security measures implemented on these websites. You should read the privacy policies on those other websites before you submit your information through them.

8.  Children’s Privacy

We understand the importance of protecting children’s privacy in the interactive world. Our Services are not intended for individuals under the age of majority in the applicable jurisdictions, which includes for clarification, that our Services are not intended for individuals under the age of 18. Therefore, we do not knowingly process Personal Information from individuals under 18 years old. If you are under 18 years of age, you should not use the Services and should not send any information about yourself to us through the Services.

If you are a parent or guardian and you believe that your child has provided us with information without your consent, please contact us at privacy@tractorsupply.com, and we will take reasonable steps to ensure that such information is deleted from our databases in accordance with applicable law.

9.  Your Choices

Communication Preferences. We offer you certain choices about how we communicate with you and what information we collect from you. You can update your marketing preferences, limit the communications you receive from us, or submit a request by:

• Using the unsubscribe function in the email you receive from us;
• Contacting us as set forth under “How To Contact Us” below.

10.  Privacy Rights

For individuals in the United States, depending on applicable law where you reside or are located, you may be able to assert certain rights identified below with respect to your personal information. 

If any of the rights listed below are not provided to you under the law that governs the processing of your personal information, we have absolute discretion in providing you with those rights. Please refer to the “What Rights Apply” section to determine the rights you have in the jurisdiction you reside. Your rights in relation to your personal information are not absolute. Depending upon the applicable law, access to your rights under the applicable law may be denied: (i) when denial of the request is required or authorized by law; (ii) when granting the request would have a negative impact on another’s privacy; (iii) to protect our rights and properties; (iv) where the request is frivolous or vexatious, or for other reasons.

1. Right to Know/Access. You may have the right to obtain a copy, or a list of categories of the personal information that we hold about you, as well as other supplementary information.
2. Right to Correct. You may have the right to correct or update any of your personal information in our records and systems that is inaccurate.
3. Right to Delete. Under certain circumstances, you may have the right to request that we delete the personal information that we hold about you. This right is not absolute, and we may refuse your right to delete if it is reasonably necessary for us to provide a service requested by you; to perform a contract between us; to maintain functionality and ensure security of our systems; to enable solely expected internal uses of your personal information; to exercise a right provided by law; to comply with a legal obligation, or if there are compelling legitimate grounds for keeping your personal information.
4. Right to Portability. Under certain circumstances, you may have the right to receive personal information we hold about you in a structured, commonly used, and machine-readable format so that you can provide that personal information to another entity.
5. Right Against Discrimination. We do not discriminate against customers who exercise any of their rights described in this Privacy Policy.
6. Right to Object to Automated Decision-Making. You may have the right not to be subject to a decision that is based solely on automated processing (where a decision is taken about you using an electronic system without human involvement) which significantly impacts your rights. No decision will be made by us about you solely on the basis of automated decision making which has a significant impact on you.
7. Right to Opt-Out Sale / Right to Opt-Out of Sharing for Targeted Advertising. You may have the right to opt-out of: (i) the sale of your personal information; and (ii) the sharing of your personal information for targeted advertising. We do not sell your personal information and we do not share your personal information for targeted advertising when you engage with our Services that link to this Privacy Policy.
8. Right to Appeal. You may have the right to appeal if we refuse to take action on your rights request. Instructions on how to appeal will be provided to you upon such a denial, but in any event, such instructions will be substantially similar to those provided below for submitting requests.
9. Right to Obtain Third-Party List. You may have the right to request a list of specific third parties to which we have disclosed personal information.

What Rights Apply

To determine which rights you have, please refer to the table below that references the rights as described above. States not listed either do not have a law providing such rights or it does not apply to our operations. 

State of Residence	Applicable Rights
California	(a)- (g)
Colorado, Connecticut, Virginia, Oregon, Texas, Montana, Delaware, New Hampshire, Indiana (as of 1.1. 26), Kentucky (as of 1.1.26), Nebraska, New Jersey; Rhode Island (as of 1.1.26) and Tennessee (as of 7.1.25)	(a) –(h)
Utah Residents	(a); (c-e); (g)
Iowa Residents	(a);(c-e); (i)
Minnesota (as of 7.31.25), Maryland (as of 10.1.25),	(a)-(i)

Submitting a Request to Exercise Your Privacy Rights 

If you are a resident in a state that provides the rights noted above, you can assert your privacy rights by visiting our Privacy Rights Request Form. You can also access this form by clicking on the “Privacy Requests” link in the website footer, emailing us at privacy@tractorsupply.com, or by calling us toll-free at 1-877-718-6750 and advising us which privacy rights you would like to exercise. To protect your privacy, we must be able to verify your identity to confirm that the rights request came from you. We may contact you by phone or e-mail to verify your request before we can process your request to exercise certain privacy rights. Depending on your request, we will ask for information such as your e-mail address you have used with us. For certain requests, we may also ask you to provide details about your most recent interaction with us. Depending on your state of residence, applicable law may limit how many times per year you may submit a Right to Know/Access.  We may charge a reasonable fee for multiple requests in the same 12-month period, as permitted by law. In certain states you may designate an authorized agent to submit a request on your behalf to access or delete your personal information. To do so, you must: (1) provide that authorized agent written and signed permission to submit such request; and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

11.  Additional Notice to California Residents

If you are a California resident, this section applies to you in addition to the rest of this Privacy Policy. The California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”) requires us to disclose the following additional information related to our privacy practices.

Categories of Personal Information Collected, Used, And Disclosed

In the preceding 12 months, depending how you interact with our Services, the chart below describes the categories of personal information collected (as defined under Cal. Civ. Code §1798.140(v)(1)), the sources and purpose of such collection, and the parties to whom the information was disclosed for business purpose.

Personal Information Collected	Purpose of Information Collection (see Section 3 for more information)	Disclosure of Personal Information (see Section 4 for more information)
(A) Identifiers, such as a unique personal identifier, email, your device’s IP address, or similar identifiers.	-To Operate and Administer Our Services. -To Provide Support or Respond to You. -To Provide You with Service-Related Communications. -To Provide Marketing Communications. -To Research and Develop Our Services. -To Facilitate Corporate Acquisitions, Mergers and Transactions. -To Enforce Compliance with Our Terms, Agreements and Policies. -To Ensure the Security of the Services. -To Maintain Legal and Regulatory Compliance. -With Your Consent.	- Within Our Corporate Group. - Vendors and Service Providers. - As Necessary to Comply with Our Legal Obligations. - As Part of Corporate Transaction.
(B) Personal information under California Civil Code section 1798.80, including email address.	-To Operate and Administer Our Services. -To Provide Support or Respond to You. -To Provide You with Service-Related Communications. -To Provide Marketing Communications. -To Research and Develop Our Services. -To Facilitate Corporate Acquisitions, Mergers and Transactions. -To Enforce Compliance with Our Terms, Agreements and Policies. -To Ensure the Security of the Services. -To Maintain Legal and Regulatory Compliance. -With Your Consent.	- Within Our Corporate Group. - Vendors and Service Providers. - As Necessary to Comply with Our Legal Obligations. - As Part of Corporate Transaction.
(F) Internet activity information, such as browsing history, search history, the webpage visited before you came to our Site, length of visit and number of page views, click-stream data, locale preferences, your mobile carrier, date and time stamps associated with transactions, and system configuration information.	-To Operate and Administer Our Services. -To Provide Support or Respond to You. -To Provide You with Service-Related Communications. -To Provide Marketing Communications. -To Research and Develop Our Services. -To Facilitate Corporate Acquisitions, Mergers and Transactions. -To Ensure the Security of the Services.	- Within Our Corporate Group. - Vendors and Service Providers. - As Necessary to Comply with Our Legal Obligations. - As Part of Corporate Transaction.
(G) Geolocation data, to the extent you have configured your device to permit us to collect such information.	-To Operate and Administer Our Services. -To Provide You with Service-Related Communications. -To Provide Marketing Communications.	- Vendors and Service Providers. - As Necessary to Comply with Our Legal Obligations. - As Part of Corporate Transaction.
(J) Inferences drawn from any of the information listed above, such as your vacation preferences, characteristics, and behavior.	-To Provide Marketing Communications. -To Research and Develop Our Services.	- Within Our Corporate Group. - Vendors and Service Providers. - As Necessary to Comply with Our Legal Obligations. - As Part of Corporate Transaction.

Your Rights

California residents have the right to access, to correct, to delete, to portability, to opt-out of the sale or sharing of your personal information, to object to automated decision making (upon effective of regulations by the California Privacy Protection Agency), and the right not to be discriminated against for exercising any of the rights described in this section. We do not sell or share (for cross-context behavioral advertising) your personal information, and we do not knowingly sell or share the personal information of consumers under 16 years of age. For more information about your rights and how to exercise them, see Section 10, above.  

If you are a California resident, to the extent your sensitive personal information (as that term is defined under the CCPA) is used to infer characteristics about you, you have the right to direct us to stop such processing of your sensitive personal information for such purposes. However, we do not process any of your sensitive personal information to infer characteristics about you.

We retain your information for as long as needed to provide you Services or for other purposes stated in this Privacy Policy, or as required or permitted by applicable law. For more information about the criteria for retaining personal information listed above, please refer to Section 6 above.

Do Not Track

Your browser may allow you to adjust your browser settings so that “do not track” requests are sent to the websites that you visit. However, since uniform standards for “DNT" signals have not been adopted, we do not disable tracking technology that may be active on the Websites in response to any “do not track” requests that we receive from your browser.

12.  How To Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, you may contact us in one of the following ways: (a) send an e-mail to: privacy@tractorsupply.com; (b) call 1-877-718-6750; or (c) send your request by mail to: Tractor Supply Company,  5401 Virginia Way,  Brentwood, TN 37027, Attn: Data Privacy.